F1 team owner Toto Wolff named Bombardier worldwide brand ambassador

Bombardier introduced Toto Wolff as its worldwide brand ambassador on Sept. 29.  

For many years, Wolff—who is Team Principal, CEO and co-owner of the Mercedes-AMG PETRONAS F1 Team—has turned to Bombardier jets to quickly, efficiently and smoothly travel between business and motorsport engagements around the world. With this longstanding experience in hand, he will now support Bombardier through a range of activities and touchpoints.   

"Toto is a visionary leader and entrepreneur who embodies the spirit of innovation, excellence, performance and competitiveness that have all become synonymous with Bombardier business jets around the world,” said Éric Martel, President and CEO, Bombardier. “We are particularly proud that Toto’s discerning eye and quality-driven mindset have led him to deepen his ties with Bombardier through this agreement. We look forward to showcasing our capabilities and continuing to promote the Bombardier brand around the world.” 

“As a full-range Bombardier customer for over 15 years, starting with the Learjet and Challenger series through to the Global 6000, I appreciate and admire the exceptional level of quality and ceaseless innovation Bombardier stands for,” said Wolff. “Bombardier shares my drive for high-performance, often facilitating it, and I’m looking forward to drawing on my experiences as I represent this fantastic brand around the world.” 

Wolff will support Challenger and Global business jet products—including the latest, sustainably designed Challenger 3500 super midsize jet, and the performance-leading Global 8000 flagship aircraft—as well as innovative initiatives, such as the recently unveiled Bombardier EcoJet Research Project. He will also serve to highlight Bombardier’s expanding worldwide service centre network, which recently celebrated significant growth milestones in Singapore and Melbourne, Australia, and is poised for further inaugurations this year alone in London, UK and Miami, Florida.  

More specifically, Wolff will focus his ambassadorial duties around the service network’s turnkey refresh, refurbishment and upgrade offerings, now available in more regions following facility openings and enhancements.