Toto Wolff discusses the Bombardier performance factor

Entrepreneur, investor and F1 team owner Toto Wolff spends a lot of his time in the air.  

For almost 15 years, he’s chosen Bombardier aircraft to transport him from place to place, beginning with a Learjet, then a Challenger 605, and now a Global series jet. For him, the Bombardier name means performance. 

“We race at 24 different locations every year, around the globe,” he said, referring to the Mercedes-AMG PETRONAS F1 team. Wolff is the team’s principal and managing partner, well as being head of Merecedes-Benz Motorsport.  

“Flying is part of my job. So being able to go longer, higher and faster is a performance factor. That’s why Bombardier products are very much how I like to travel.”  

He said his Global represents more than just a ride from A to B. 

“It is advantageous to be above the weather and the Global flies at more than 50,000 feet, if necessary, at good speeds… It’s [also] a workspace. It’s a place of exchange with my people. It’s where you can actually detach from all the daily schedules and have a conversation over four or five hours…” 

As Bombardier’s global brand ambassador and a long-time customer, Wolff earlier this year entrusted his current Global jet to the team at Bombardier’s London Biggin Hill service centre, to undergo a complete interior and exterior refurbishment. 

“The product at the end comes out like a new plane,” he said. “That is the quality that’s been done here by Bombardier at Biggin Hill.” 

Wolff said the recently expanded Bombardier service centre is certainly impressive. 

“The hangar, the offices, the mind-blowing interior design and architecture... I can understand why people now enjoy having their plane in maintenance or in checks. Next time around, I’ll come here and spend a few days.” 

Wolff has had a long association with motorsports, going back to age 17. As a successful entrepreneur, investor and racer, he places a premium on high performance – something he said Bombardier has always delivered. 

“Bombardier has been in the market so long. It’s a reliable plane with outstanding performance. I feel very proud to be associated with Bombardier, as an ambassador but also as a client.”